Tuesday, April 27, 2010

Wegmans case

Wegmans is one of the big supermarket in U.S, it also sell online product. You can sign up and after you enter your credit card number then you can purchase online.

if you go through website and click on Usage policy, as you can see here.
"in no event will we be liable for any damage of any kind arising of the use of the information contained on this website"
first question is : what mean by "information" ?information that posted to website or information
from company?
and second question is: if we assume information from what company wrote in its website, who is responsible for any customer damage?


Monday, April 26, 2010

Impact of privacy on e-tailing:


Lack of trust is always barrier for shopping online, Therefore, in the e-commerce context, trust and privacy are closely related constructs as many authors have suggested.
As result companies consider two important things, privacy statements and privacy seals.
Those increase trust in the system, trust in the cyber merchant and has a positive impact on behavioural intentions.
consumers should know what information is being collected about them and how to withdraw from such marketing activities.

OPT-IN:
Privacy statements exist in various forms: they may be presented in an “opt-in” format where the cyber merchant requests the consumer’s permission to use his or her personal information and where the consumers are empowered to decide how their personal information will be used and shared.

Tuesday, April 20, 2010

Cookie

E-COMMERCE AND ONLINE PRIVACY

E-COMMERCE AND ONLINE PRIVACY

Cookies are small files sent directly to the user’s computer by the sites he visits. Technically, ‘cookie’ refers to a piece of information sent by a Web Server to a Web Browser that the browser software is expected to save and to send back to the server whenever the browser makes additional requests from the server. Depending on the type of cookie used, and the browser’s settings, the browser may accept or not accept the cookie, and may save the cookie for either a short time or a long time.

where visitor will violate from this process?

E-COMMERCE AND ONLINE PRIVACY The commercial sites would therefore receive information on the sites he visits subsequently, and thus be able to trace a user’s activities and preferences on the Net, including how long one spends on a particular page, and information supplied via forms such as email addresses, passwords, and credit card numbers.


Sunday, April 18, 2010

Bereskin & Parr LLP company

Bereskin & Parr LLP is a leading Canadian intellectual property law firm and serves clients in more than 100 countries. With more than 260 people, including more than 70 lawyers, patent and trade mark agents, and technical consultants, Bereskin & Parr and its award-winning professionals are consistently rated in Canada as the benchmark for intellectual property law.

in fields of Marketing and Advertising Bereskin & Parr LLP service are:


Advertising

Reviewing print & broadcast advertising (including comparative advertising) of consumer goods and services

Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol

Advising on advertising to children

Assisting clients obtain clearance of their ads by various regulatory agencies

Assisting clients respond to complaints about their ads by consumers, competitors or regulators

Advising clients on challenging competitors' ads through the courts and Advertising Standards Canada

Marketing

Advising clients on consumer promotions such as contests and coupon programs

Advising clients on consumer protection legislation

Advising clients on marketing over the Internet