Trust is most important item for shopping online...

Many traditional brick and mortar business enterprises have created an online presence, which allows their customers to literally shop 24 hours a day, seven days a week, 365 days a year.

Commercial dark side has become known as cybercrime and has taken on many forms that affect the perceptions of the way we shop online. Such as credit-card fraud or not receiving the correct products/lack of adequate return policies.

So corporations should realize that these threats to their online businesses have strategic implications to their business future and take proper measures to ensure that these threats are eliminated or significantly reduced so that consumer condense in the Internet as an alternative means of shopping is maintained. These counter measures, coined as cybersecurity, have been developed to ensure the safety of consumer privacy and information allow for a carefree shopping experience.